Mapping Espoo's youth entrepreneurship ecosystem
The city wanted to know how well its existing support actually reaches young people. The work was commissioned under the Yritysten ja yrittäjyyden Espoo development programme.
I designed the research and ran it over one summer: stakeholder interviews along the path a young person might take, conversations with young people, a survey, and the synthesis into a report for the city.
The sample had to include the young people no programme had reached yet, so the youth interviews happened where young people actually are in summer: parks, malls, cafes and sports fields, in pairs and small groups.
- Final report with five experiment proposals and nine appendices
- Ecosystem map and an entrepreneurship-path diagram for the city
- Interview frameworks and a survey instrument the city can reuse
- Results workshop and a presentation to the steering group